'Economic issues do not matter during elections; it is the emotional connect that helps swing votes.'
Vote for your favourite celebrity showstopper.
Meet the spotlight stealers on the ramp.
The kids have picked their favourites!
Because, really, what is summer without colour?
Winning an election may be a breeze for the BJP but the aftermath of victory isn't always painless.
To involve workers in various social campaigns initiated by Prime Minister Narendra Modi, Bharatiya Janata Party president Amit Shah has formed nine separate committees of senior leaders.
Sumit Bhattacharya lists what the leaked WhatsApp conversations reveal about the man named Arnab Goswami, and a certain PDG.
The good, bad and ugly looks from the celebrity circus.
'So we had Akshay Kumar dressed up like Robert Vadra on his offday, and trying to not look fan-struck...'
The hits and misses of the week.
'It's a warm evening, but people don't seem to be bothered by the heat as they watch the critically acclaimed film out in the open, where they can drink, smoke and talk, if they feel like.'
All this and more in Subhash K Jha's Bollywood Buzz.
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'I am not a politician removed from the people, I get constant feedback from top to bottom, my connect with the masses is direct, not through the media, so I know what is going on.' Saisuresh Sivaswamy listens to the PM explain why he believes 'for the first time in this country, a pro-incumbency wave is on.'
'Priyanka Gandhi, it was obvious to everyone but the inner circle, would have only served as a sacrificial lamb in this high-octane contest, the Modi juggernaut would have simply trundled over her and whatever ill-hatched plans the Congress had in mind,' says Saisuresh Sivaswamy.
It's been over two months since the flood waters receded, and it would seem with it so has anger against either the state government or the BJP-Sena candidates, reports Archis Mohan.
'Mamata is synonymous with Bengal, its culture, language, traditions.'
The new season begins on Star Plus from April 26.
'One goal of the Congress would surely have been to rebuild its organisation so that it begins to match that of the BJP.' 'However, this has not happened, though Rahul Gandhi has been in the party for 15 years now,' says Aakar Patel.
You'll come out laughing till your sides hurt, promises Sukanya Verma.
An entirely preventable disease claimed the life of 173 children -- thanks to state apathy.
'Just as the monkey god needed a Jambavan to prod him into realising his superpowers, so did the poll panel need a poke from the Supreme Court into remembering it had an armoury of powers at its disposal to stop the infractions,' notes Saisuresh Sivaswamy.
Rediff.com does a quick checklist on what the two manifestos have to say on hot-button issues of the day.
Saisuresh Sivaswamy tells us what we must know from the election news in the print and television media.
There was a sharp fall in power output on Thursday from a plant in Gujarat that left India more than 9,000 megawatts short of peak demand, according to two officials at the state grid operator.
In an online chat with readers, Sri Akella, director of Dream Seekers Academy shared advice on how to pick the right international course and career.